In 2020 BMW refreshed its well-known logo.

It has been simplified and reduced to the simplest based on the previous design.

I would like to introduce a more radical and bolder option.

One that preserves the core of the BMW logo and gives it a more dynamic

expression overall. Qualities that are associated with BMW cars.

Dropping the name from the logo increases the adaptability and allows more variations for a wide variety of uses, while emphasizing and preserving the core expression of the Mark.