/ HYPERMEDIA / CREATORS OF IMPACT LAUNCH CAMPAIGN
Concept - Creative Direction
With the three months of lockdown in the beginning of 2020, Hypermedia's RTA outdoor assets were left with very old campaigns and sometimes with empty faces.
The brief was to create a campaign that could both communicate the newly revamped identity and positioning of the leading OOH company, and serve as a visual asset when there were no running campaigns to attract new clients.
Creative Solution
The post lockdown OOH campaigns bombarded us with Covid messages: thanking front-liners, promotions with a Covid context, the mask!..
The creative approach, was to come back with a more positive and impactful campaign that would stand out from the crowd and deliver the right message.
We partnered up (pro bono) with four young UAE based, emerging and more famous artists, to create the visuals of our campaign: “Creators of Impact”.
A great way to take advantage of our positioning, stand out from the crowd and give the artists the best exposure they could get during a period where the industry was frozen.
The campaign ran with ZERO budget outside the printing of the assets. It was the talk of the town amongst the media agencies and generated several PR articles. And amongst all, most assets were booked 10 days after the campaign started.
