ADM Capital drives positive change in businesses, as they support entrepreneurs and tomorrow’s leading enterprise in the absence of traditional finance. They believe that the social and environmental aspects of business ultimately influences return. Therefore, ADM Capital expect that their investments, whilst producing superior returns, should be based on ecologically sound principles.
The identity is inspired by the aesthetic of the temperature icon as ADM Climate is heavily focused on investment which can bring impact into our environment, therefore the overall design of the identity is honest and straight to the point.