The need was to focus on the freedom we offered a sports fan- watch a game anywhere,anytime, and most importantly- don’t ever miss it! The route had to stand out amidsthelter-skelter sports promotions, and feel as fresh and vibrant as the serviceitself. It had to feel light and invigorating.
We looked to Chris, our animated character, to engage the viewer with a story they could smile at, even identifywith.
We looked to Chris, our animated character, to engage the viewer with a story they could smile at, even identifywith.
(above) The launch spot, 'Freedom'.
(below) Spots pushing the social media aspect of the Player, and the last one showcasing its options of multiple camera angles and feeds for the viewer.
ESPN PLAYER Campaign
Design & Animation : Mojo
Sound Design : Suite Sound
Producer & Creative Director : Abhishek K Rao
