EN: Minimalism is the initiative to have fewer things, or just really necessary things.With that in mind, for the brand concept, I chose to remove a letter from the name Simple, adopting its concept of life in the visual identity.
EN: Simple Store believes that happiness is not associated with the accumulation of items in the wardrobe, but in the meaning that each of its items has in the consumer's life. Therefore, its mission is to bring unique, versatile and comfortable pieces.
EN: The pattern brings the dot, one of the brand's symbols, over and over.
EN: To be discreet is to be elegant.Simple Store comes to show that being discreet is also being elegant.
