Shinjin Productions is an Indian production house by Bela Bhansali Segal which produces feature films, web series, short films, music videos, and documentaries. Shinjin is a Japanese word which means ‘A person with a pure heart’ and Bela being a great believer of Japanese culture and aesthetics wanted to bring positive and mindful vibrations in the identity. The team in the production house works with great trust and harmony.
We wanted to infuse the same values in the identity. The Koi fish often paired with the yin-yang symbol exemplifies the balance and harmony in life. It symbolises two opposite energies coming together as one creating a perfect balance. The color gold or Ki in Japanese has a great significance in Japanese culture. It symbolises wealth and prestige. It is also the symbol of the sun which represents the creative force of life, light and energy.
Designed in collaboration with Lamya Dohadwala
