During the 2008 presidential election between Barack Obama and John Mccain, the race debate heated to a boil, and we wanted to make a statement: "Let the issues be the issues." 4 days before the vote, we released this image with $0 media dollars behind it. It was viewed by 57 million in that time. The piece got us on CNN and I was featured on the Rick Sanchez show for a roundtable discussion on race and politics.