Concept
My concept is based on ‘Make Your Lovedone’s Shine Everyday’. Jewelry has always made women feel beautiful and confident. Everywhere in the world, women are wearing an ample variety of jewelry, whether it is about necklaces, bracelets, or earrings etc. Jewelry is extremely popular, so many women choose to wear it on a daily basis and these accessories have such an enormous impact on the way they look and feel.
Jewelry helps in enhancing one’s beauty. It also symbolizes wealth, power, and status. For some, jewelry is a form of art for self and creative expression. Then, there are some people who use jewelry as part of their tradition and culture. Though they may differ in terms of importance and relevance, they all play significant roles and look beautiful.
Process
While doing campaign, situation as very challenging for all of us. Because there was lockdown due to covid-19. So, we can’t go to college for campaign shoots. So, our faculty said that we can shoot our campaign at home. They give ideas, they give daily correction on layouts, copy matter and visuals etc. But the major part of the campaign was finding models. During lockdown have created posters that I need model for free. But no was available, but then I took at my relatives near by me. I have taken my two-cousin sisters and one was from my apartment as a model for my campaign. I have created setup at my home. With the help of available light, I have shot my campaign successfully and safely.
Press Ad
Hordings
Magazine Ad
Poster
Instore Poster
Web Page/ Website
Instagram Post
Facebook Post
Standee
