Old Chang Kee started as a small stall in Singapore in 19656 selling local pastries. Old Chang Kee has since evolved. It now specializes in the manufacture and sales of a wide range of very affordable high quality food products including the signature curry puff.

The rebrand is to satisfy people who are looking for something affordable to munch on while they are in commute. Old Chang Kee has gained some loyal customers of the older age, so the rebrand will be to attract the younger audiences.