Strathmore Sustainability Portfolio | NOT YOUR AVERAGE PAPER SAMPLE
As one of four design firms selected to help launch Mohawk Fine Paper’s reformulated Strathmore Writing paper line, now made with post-consumer waste and wind power, Willoughby curated, wrote and designed the Strathmore Sustainability Portfolio. It features stories about six companies that are pioneers in environmental and social stewardship: Herman Miller, Hewlett Packard, Seventh Generation, Monterey Bay Aquarium, Tricycle and Aspen Skiing Company.
For each of the companies profiled, sustainability is a core philosophical value that permeates company culture and identity. We captured these backstories through a series of interviews with company leaders.
The sustainably-designed book has won many awards and we continue working with Mohawk to extend the message through speaking events.