Brand Identity Design - A Singaporean company specialising in production of a wide variety of local foods.
The fish ball series packaging was inspired by our traditional and colourfully patterned Peranakan* tiles. The seafood product packaging have been designed using two tile patterns matched with conventional Peranakan colours.
Our intention was to bring out nostalgia for the locals while promoting the traditional Southeast Asian culture.
*Peranakan, they are an ethnic group defined by their genealogical descent from the first waves of Southern Chinese settlers to the ports in the Malay Peninsula and Indonesian Archipelago.
Peranakan culture is characterized by its unique hybridization of ancient Chinese culture with the local cultures of the Nusantara region.
