The mission from Estrella was "How can Estrella win a place in the young men's hearts?"
Our answer was "Leap into the target groups world and give them what they like!"
So we created the mobile game Zombie Potatoes. Totally free, and great fun to play. While the
game was launched in the App Store and Google Play, we launched a campaign in the
country's food stores: Play Zombie Potatoes and compete for gaming goods! Through
Facebook, you could also compete for tickets to the world's largest LAN party DreamHack.
And the result? Over 45,000 downloads, top 10 in the App Store, 500% increase in the number
of Facebook fans and lots of positive talk in social media.