Free the Clouds aims to give visibility to what is under politics of invisibility, claiming that the Cloud was not an ahistorical inevitability.
As Trevor Croker argues, this metaphor was created as a “marketing effort” that does not exist in the ether of cyberspace. In this series of collages, the paper layers echo the layered structure of the Cloud metaphor. Opening up the superficial visible stratum, the viewer can see where the infrastructure lives.
However, here is the pun: the infrastructure cannot be revealed, it remains opaque since it can only be seen through its iconographic strategy: a sunny sky with some cumulonimbus.
