Artist Interview: Alexandre Keto
ArtBridge (AB) is a New York City nonprofit helping emerging artists transform urban spaces. The exhibitions have resulted in incredible exposure for artists while artfully reinvigorating the urban landscape.
AB felt a need to share and tell it’s story on social media, emails, and other outlets, yet it had few engaging stories to tell. The organization has worked with hundreds of artists in its history; however, it had not invested in creating compelling narratives and content around the artist and their story.
As the Director of Communications and Development, I believed that AB’s audience wanted to learn about the artists and their motivation for creating art. Before I created the interviews, I needed to understand if my assumptions were correct and if there was an audience demand for the stories. I interviewed AB artists, board members, an artist friend, and I developed a content survey for the over 2,000 person mailing list.
The interviews proved I was right about people wanting to learn the stories of the artist.
This artist interview with Brazilian Painter Alexandre Keto allowed me to use my skills in interviewing, photography, audio engineering, editorial design, short social media videos, project management and content promotion.
The Long-term Result
Artist interviews were a content boon because AB could use the various pieces for newsletters, donor appeals, Medium blogs, websites, social media accounts, and annual reports.