C's Waffles is an American Waffle House which offers inviting homestyle cooking. As a result of consumer and brand research, the most brand reflective approach was further developed into the final form. 

C's Waffles challenge was rebranding their logo experience. 

The new design is modern, with a color palette that feels friendly and warm, to reflect how consumers see their inviting dining experience with them.

The waffle icon was first drawn with pencil and paper to ensure the look and feel was on point. An initial concept example.