A PPC landing page redesign for an Equity Release product.

Designed in Adobe XD.

Wireframe created in Adobe XD as a single scrolling page which offers more information and advice about the product as the user scrolls down. The calculator itself was redesigned in letterbox format so the fields were larger and it filled the screen on a monitor or tablet, as the demographic are more likely to use these devices than a mobile for this task.

Frequent CTA buttons return the user to the calculator, to drive the action of filling in the form. Phone number given for users who would prefer to speak to someone.