Progettualitalia
Brand Identity
The Client
Progettualitalia is a collaborative eLearning platform dedicated to project management.
The Objective
Designing the brand identity, including online and offline applications, as well as the creation of a landing page dedicated to the lead generation of the first subscribers.
The Outcome
The concept starts from one of the principles of project management: knowing the difference between what is important and what is urgent.
Inspired by the visual components of project support tools, such as diamonds, bars and check marks (Gantt and task management) and the concepts of action, movement, progression, a dynamic brand is born. The colour palette, from yellow to red, reminds to the urgency factor and the ability to assign the correct priority to each task.
— Art Director: Pierfilippo Ariano
— Designer: Reem Radhi & Elisa Cianferoni
— Project Manager: Niccolò Mamprin
Year 2021
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