Energize Kombucha
Energize is a local kombucha brewery using fresh organic ingredients. Based in Santa Barbara, California, their primary goal is to keep things authentic, source home grown ingredients and produce responsibly.
For Energize, brewing kombucha is a mission to make great tasting, truly healthy organic beverages with less sugar and fewer calories.
In this branding process, a visual identity was created to convey the core business values to the consumers in their early 20s to mid 30s who are health conscious and value simplicity. The lightning bolt was a clear depiction of energy and the inspiration for the brand name along with the rectangular shapes together forming the iconic mark.
The vibrant color palette was derived from the fresh produce infused into the organic kombucha culture(SCOBY). The modern use of color gives the brand a fun and minimalistic appeal with the perfect contrast of the typographical choice.
The result expresses a bold, fresh vision of holistic health.
PACKAGING MATERIAL
Energize Kombucha is available in aluminium cans which are recyclable helping lower our carbon footprint wherever possible. Aluminium packages are secure, tamper proof, hygienic, and easy to open.
The packaging consists of the necessary information along with a line illustration pattern of the flavour used to infuse the organic culture. Thus contributing to easy accessibility and shelf identification of the product.
The can packaging can be viewed here in 3D in the Dimension viewer -
