The General
The client:
Swedish Match develops, manufactures and sells market-leading brands in smokefree products (snus, snuff and chewing tobacco), cigars and lights products (matches and lighters). The Group sells products across the globe, with production units in 10 countries.
The client:
Swedish Match develops, manufactures and sells market-leading brands in smokefree products (snus, snuff and chewing tobacco), cigars and lights products (matches and lighters). The Group sells products across the globe, with production units in 10 countries.
The brief:
Swedish Match want to design a new packaging ideas for new “Travel packs of General”. Travel packs are simply boxes/packages that contains multiple (13, 30 or 50) cans of the brand “General snus”, and are being sold on taxfree boats and airports.
