The Menopause Talk
The Menopause Talk is an integrated marketing campaign aiming to start the conversation, empower, educate and encourage no shame when talking about menopause.
A play on the sex or period talk, which are usually given when bodies are changing. Menopause is also a change, but for some reason there is no menopause talk.
The campaign partnered with Grace and Green, a sustainable period product brand, to add messaging on ministration products. This is to remind people with uteruses that menopause is coming, and to encouraging them to learn about it.
29Rooms X The Menopause Talk
As an extension of the campaign, The Menopause Talk would be given a room in 29Rooms, an event by Refinery29. Where there will be a bedroom installation with educational, helpful and empowering messaging on menopause presented on selected furniture items.
