Craftsy is an online community featuring educational classes for artists, crafters and makers. In addition to their classes, blog, project posting section and pattern library, Craftsy also offers an online marketplace in which they sell supplies to make projects inspired by their platform.

 

When the e-commerce department at Craftsy expanded we decided it was time for a redesign. We really wanted something that would reflect our updated design standards, make a visual impact, and something that would surprise and delight our customers. 

 

Craftsy's signature orange helped make the box design really pop, while the words subtly reference the teaching aspect of the site as well as the breadth of information that can be found there. The fonts are part of the Craftsy brand and help add a playful and wholesome quality.

 

The bag's playful typography and layout hearken back to game boxes from the 1950's. I wanted the customer to feel like they were a kid again, getting their first toy! The pattern adds another playful, yet bold and modern element that also helps the bag stand out amongst drab white or manila packages.

 

These will definitely be noticed from the curb!