The «Point 7» brand name and identity are derived from the conceptual foundations of Article 7 of the  Universal Declaration of Human Rights which states that all people are equal and have the right to protection from all forms of discrimination.

The “Point 7” program’s graphics and logo are inspired by the Tangram puzzle. These graphics consist of 7 different shapes that shift in their configurations to create human figures and other forms. Our brand’s design of this spectrum of figures from the same, essential tangram shapes seeks to emphasize our core belief that, while humanity is constituted of diverse groups, we all share many core issues. The program’s plane logo is evocative of the program’s goal of advancing society’s movement forward, together. The 7 in the program’s logo seeks to emphasize the importance of advancing the tenets of Article 7 within Ukrainian society.

As a cohesive whole, the Point 7 program’s branding elements symbolize the goal of catalyzing positive change in society through inter and intra-communal support.