SoFi Stadium Premiere Center was designed as a one stop shop destination for entertainment and as a re-invention of the ticket buying experience. I was part of a team at Advent that met with the corporate partners including the LA Rams and the Chargers over 3 days to redefine their sales experience.

My main contribution was designing the reception desk as the first experience into the lobby. I took inspiration from a wave and the form of the stadium designed by HKS. Starting with extensive form sketches I took these from concept to conception with project engineers to make this desk come to life.

See my full works - cmaidesigns.com