CHALLENGE
The litigation e-discovery team needed a way to communicate how their suite of products worked together to empower litigation professionals to be more successful. The concept needed to stand out from the clutter of competitors - many of whom had adopted a visual style that amounted to little more than "happy guy with a laptop."
SOLUTION
Worked with design team and marketers to create a visually arresting image of power and control, then crafted copy which both spoke back to this theme and effectively communicated the benefits of the product suite.
Magazine ad
CHALLENGE
The litigation team needed to communicate the benefits of their hosted litigation offering - a classic problem/solution magazine ad that created awareness for the product and drove leads.
SOLUTION
Created copy which focused on being both informative and problem/solution oriented, effectively communicating the core benefit of the product.
CHALLENGE
The File & Serve marketing team needed a magazine ad which clearly communicated the benefits of filing and serving documents online instead of via email or fax machine, as many customers were still doing.
SOLUTION
Created series of ads focusing on drawbacks of filing via email and fax, and presented File & Serve as the solution to ending their epic battle with the fax machine and corporate spam filters.
