Our founder JN Tata was not only a visionary who helped shape India but also an avid traveller with game-changing ideas. His wanderlust took him to various places and his travels inspired his business ideas that he implemented in India.

So, on his 182nd birth anniversary, we created an illustrated travel map that was unique to J.N. Tata’s travels. Each post touched on his travel stories laden with souvenirs, monuments, ideas, and memories.

While we recounted old tales of his travels around the world, we also created an interactive game for our users to create new ones. Users could travel through continents marked by iconic landmarks all the while running to beat the 60 second clock. The journey for our users was filled with souvenirs from J.N Tata’s travels, which could be collected to gain points and rise up the leaderboard.

We ended the campaign with a video bringing his legend closer to the users. The video was posted on all platforms and it helped bring forward JN Tata’s story in a way as vibrant, interesting and charismatic as he was.