Editorial Design : Twenty Typefaces Book
and Specimen
Brief
This project was created through a brief from a third-year elective paper at Massey University, Wellington. The brief was to strategically organise 19 given typefaces to your desire into a book and create spreads based on hierarchy and colour. The next part of the brief is to choose and research a 20th typeface related to your typographic book and produce a specimen with further information about this typeface.
Summary
I have designed two related publications. A Twenty Typefaces book, then a ‘collectable’ twentieth type specimen that features and classifies one contemporary typeface family which was released in the last decade. I have curated 19 typefaces geologically by country and organised the content into two systems.
I have specifically curated my 19 typefaces around countries and have categorised them within four different countries. My target market was an audience that enjoys iconic typefaces and travel. I have used a swiss typeface called GT Sectra for my 20th typeface because it has beautiful angular letterforms and prominent features. Sectra was designed for a journalism magazine that broadly associates itself with travel and is consistent worldwide. I chose a contemporary typeface from a different country from my 19 typeface book to show that it is essential and current.
To explore my Swiss typefaces, I have used skiing as my theme through my specimen. Like the sharp edges of Sectra, skiing on the mountains portrays the same effect of clean-cut ski trails left in the snow. The jagged peaks have similar angles to the typeface and this theme matched my specimen and my book. I used vintage skiing posters in my specimen to create a humanistic and handmade style. Using these images makes my specimen appear more vibrant and fun rather than formal and classic. I used blue and yellow as my colours because they contrast in tone and appearance. I used blue to symbolise freedom and yellow to express happiness which ties in with my travel concept. I decided to use the perfect bound technique for the 19 typefaces book to reflect the binding of a travel magazine. My specimen is an A5 stapled booklet with a cut out on the front cover. This cut out emphasises the sharp edges and cut out angles of the GT Sectra. I have placed a diagonal slit with a pocket on the front cover of my book. This goes with the sharp edges in my specimen.
My work was printed at colour craft Wellington and bound at Bookbinding Etc Wellington.
https://www.bookbindingetc2017.co.nz
