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万象汇春季主视觉-理想生活造乐节/spring key vision for the mixc






Beijing Miyun Vientiane talk 2021 spring theme main vision

Beijing Miyun Vientiane is located in the south of Miyun County, Miyun Central Business District, covering an area of 5 hectares, with a construction area of about 220000 square meters. The design integrates department stores, cinemas, ice rinks, retail and supermarkets to create Miyun's first high-quality shopping, entertainment and leisure destination. Now we need a visual carrier to convey the diversity of project formats and the visual style suitable for the target customers
Therefore, the Creative Illustration technique is used to present the different formats of beauty, catering, retail and children in the form of block segmentation in the picture, so as to convey the diversity and youth of the project

The background of the project and the divergence of the theme

Our understanding of the ideal life is interesting and exquisite,
But there is a hamlet in everyone's heart. A delicious afternoon tea can be an ideal life, or a pair of favorite shoes, bags, toys, etc. all kinds of things have their own patterns. Everyone through their own way to find and unlock their own good life, and these can be found in Miyun Vientiane!!!
Vision:
Try to use the form of block segmentation, with the display of business projects, to increase the sense of space and substitution of the screen. But at the same time, there are also pictures interspersed processing, so that the picture is more flexible, changeable in form, creating vitality and sense of interest.
Color matching:
Color matching is also a strong contrast match, in line with the commercial tonality, but also very good to enhance the visual impact.
万象汇春季主视觉-理想生活造乐节/spring key vision for the mixc
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万象汇春季主视觉-理想生活造乐节/spring key vision for the mixc

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