Hush :: Behance

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Hush

Hush is a brand that seeks to transform the way Mexican women live their sexuality through self-love, freedom and education.

SCOPE

Brand Strategy, Naming, Slogan, Branding, Packaging & Merchandising

Hush is a brand founded by a group of women in their late 30s, who are interested in exploring and re-learning about their sexuality. They, like Vicky Gonzalez (our founder), are from Monterrey, a city located in the northeast of Mexico that is characterized for being home to people that have many taboos around sexual freedom and even feminism.

That is why the project took on such a profound relevance for us. We know the problem first hand and we are very interested in gradually transforming the mentality of girls, teenagers and older women in Monterrey, so that we can all be freer and happier embracing our desires and preferences.

Hush is a concept store that seeks to share, educate and create community among women, offering a selection of products ranging from books, sex toys, lingerie and hygiene products, to informational channels through their social networks.

The founders seek to be in constant exploration and learning, so they bring together experts in sexuality to address different topics and interests in order to raise awareness, but above all to break taboos.

Our role in the development of this brand was the definition of the Strategy, Naming, Slogan, Branding, Packaging Design, as well as different merchandising items.