Northeast Generator
Rebranding, visual identity
They’re in one business: generators!
In a broader sense they are in the Power Insurance business. They sell, rent, lease, install, maintain and service backup power systems of every size and description for every type of application. From portable power for the job site to permanent installations anywhere reliable standby power and prime power is important.
We’ve been comissioned to refresh the Northeast Generator’s logo and create a new and modern brand look. We’ve refreshed the logo, it’s more readable and simple now with equal horizontal spacing. Also created an arrow pattern, pointing to the right and symbolizing the movement of the electric current in a forward thining way.
www.northeastgenerator.com
