yook│Rebrand Concept

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My process

I decided to do a redesign of an ice cream shop called yook for fun.
One of the first things I noticed was that it had a cupcake at the center of the logo that wasn’t recognizable enough to make

it into the final logo, so I decided to only keep the taglines and the name as the main attraction. The colors were pastel which took the energy and youth out of the experience of getting ice cream so I injected life into the palette with saturated colors, while still keeping the baby blue that was present in the old version. The Palette was made around different flavors like strawberry, lemon, and blueberry evoking flavourful fresh fruits that in turn, capture the energy, youthfulness and flavor,

in the new design. After many attempts at finding a suitable font, I designed a custom type specifically for the logo to get away from using one that could be potentially dull or not unique enough for a brand that needed character in just the logotype.

https://www.pixpine.com/product/free-ice-cream-cup-mockup/
<a href='https://www.freepik.com/free-photos-vectors/background'>Background vector created by rawpixel.com - www.freepik.com</a>
http://freemockupzone.com/free-ice-cream-cup-with-wooden-stick-mockup/
https://originalmockups.com/mockups/500ml-ice-cream-paper-tub-mockup-742080
Foto de Sharon McCutcheon no Pexels
Foto de Ave Calvar Martinez no Pexels
Foto de Anna Tukhfatullina Food Photographer/Stylist no Pexels
Foto de Alex Green no Pexels

Foto de Galileo Giglio no Pexels

yook│Rebrand Concept

Published: June 30th 2021

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yook│Rebrand Concept

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yook│Rebrand Concept

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