10 years after launching the first product under the Annabella label, the retailer has decided to develop a new name and refresh the private label’s identity. The redesign is accompanied by a portfolio extension towards dairy, sweets, spices, canned meat, etc.

Old packaging

Concept

Packaging for canned food

Packaging for dairy

Packaging on shelf

Communication visuals.

Message: "Daily"

Message: "Goodies A-Z"

Message: "Have a nice day"

Livery