THAO DUOC TINH HOA | HERBAL TEA
“Thao duoc tinh hoa” infusions are 100% natural products inspired by the herbal gardens of those who inhabit this area. The visual language creates a direct connection with nature. The content of each packaging is represented through handmade illustrations and a color system; small herbal gardens full of aromas, flavors, and love. It is almost as if we were collecting the plants from the soil and taking them directly to the cup.
We sought to present a creative, economical, and practical solution through the new packaging for herbal tea. Regarding the design direction we followed, “Thao duoc tinh hoa” asked us to create packages that would highlight the character of each mixture and would inspire the tea drinker to try them. Therefore, we decided not to show the product through a cutter as this would alter the quality of the content. Instead, we created illustrations inspired by each product. In terms of materials, avoiding plastic in the whole package was one of the brand’s goals and ours. At the same time, we selected recycled and recyclable papers.
Produced by Verdin Team
