Graphic and credits design for a fashion film
FUSIÓN is a fashion film produced by Fervor Films in collaboration with Casa Bonay (Barcelona).
FUSIÓN is a phenomenon, the manifestation of art in multiple forms of expression. Magnetically drawn to a place, they surrender, exploring their limits to transcend their physical form. They flow, they change. It is the desire for mystery that makes them fuse.
The film title was composed in a custom font created especially for the project. The letters, as the title says, are a fusion of influences: reminiscences of Arabic typography mixed with exaggerated ink traps following the most contemporary trends.
The font used for the credits, Viva Condensed, is also a custom type. Its interaction with a Roman italic font forms a perfect mix: powerful and glamorous.
Directed by Talissa Lopes
Creative Director Lais Vieira
Director of Photography Jero Cerezo
Music and Sound Designer Shepardtone
Models Emy Sato, Erazo, Mario Marino and Noelia
Hair Artist Ruben Monges
Fashion Stylist Marta Gil
Stylist Assistant Berta Gellida Meca
Make-up Artist Anastasiia Babii
Edited by Jero Cerezo
Colorist Lais Vieira
Graphic Designer Nando Vivas
Stills Photographer Coral Solari
Shot in Casa Bonay (Barcelona) 2020
