The project aims to work with typographic hierarchy in an A1 poster format, to attract designers to make a purchasing decision of a font. I was assigned a beautiful font AW Conqueror Didot, which my purpose was to design a poster that can show its versatility and the possibility of it. AW Conqueror Didot is a font that homage to the 70s phototype typography. It is available from Adobe Font in 3 styles: Light, Regular, and Bold. Therefore, these three font styles are employed in my poster design, along with the use of three colors as well. 

This poster is successful because of how it used unity, focal point, and negative space. The text is distributed evenly in three columns. It is easy to find the feeling of harmony between all parts of the work, which creates a sense of completeness and tidiness. The irregular shape in the middle grabs the focal point of the poster and pops up the big text "Didot" with contrasting colors. Also, the irregular shapes crop out an interesting negative space, which holds the viewer’s attention and guides the viewer’s eye through and around the work of art.