【白色至上设计】白色字体计划｜字体的图形化世界（一）

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Project Name：【白色至上设计】白色字体计划｜字体的图形化世界（一）

Design：白色至上设计
Art Director：LAI_CANWEI 赖灿伟
Graphic Design：LAI_CANWEI 赖灿伟

Year：2021

Project Introduction：字体具有直观传达性与识别性，图形兼具艺术感与思考性，两者相结合会有什么有趣的表达呢？白色字体计划，旨在将字体通过一种趣味性的视觉图形语言表达出来。字体和生活一样，都是五彩缤纷，形形色色，以字体为载体，融入趣味化的表达与探索是一件非常有意义的事情。

对于这一创作计划我希望保持一种随性、自由的状态，在处理工作项目之余，可以保持生活创作的热情，将有趣的事物记录下来。通过坚持这样一件小事，去保持自身的创作力和对生活、对设计的敏锐度。平衡工作和个人创作的界限，理性与感性的界限，通过多维度思维探索趣味化、现代化设计。

Fonts are intuitively conveying and recognizable, while graphics are both artistic and thinking. What interesting expressions will combine the two? The font project aims to express fonts through a fun visual graphic language. Fonts, like life, are colorful and diverse. Using fonts as a carrier to incorporate interesting expression and exploration is a very meaningful thing.

For this creative plan, I hope to maintain a casual and free state. Apart from dealing with work projects, I can maintain the passion for life creation and record interesting things. By insisting on such a small matter, I can maintain my creativity and my acumen to life and design. Balance the boundaries between work and personal creation, between rationality and sensibility, and explore interesting and modern design through multi-dimensional thinking.