ECP Asset Management
ECP is a highly philosophical asset management company with an outstanding track record in generating sustainable wealth. Their existing brand saw them positioned as an established boutique company operating under a family crest.
We redefined the brand internally as well as externally through strategy, visual brand refresh, and a redesign of all company touch points.
The brand strategy uncovered the brand’s position and purpose of leading the market in ‘active investing’. As such, we developed a brand identity that is fit for a challenger brand – confidently breaking with the industry’s visual uniform – as well as demystifying what ‘active investing’ means. The key visuals illustrate the three main differentiators of active investing as a foundation for sustainable wealth, with the hand representing the ‘active’ role that ECP takes on in its management. With a strong corporate philosophy and a range of communication requirements, custom illustrations function as a secondary visual tier.