Branding and identity design for the rebrand of Russian Athletics, a new brand name for the All-Russia Athletic Federation. My team and I developed the new strategy, brand platform, identity system, UX design, and guidelines. The main graphic elements are based on trajectories of athletic movements—running, walking, throwing, and jumping. The shapes as patterns are flexible and fit to any layout format. The “A” logo is the first letter in “Athletics” in both English and Russian logo versions and reflects the new brand statement “Striding toward Success.” The color pallet is based on the beautiful artwork of Ivan Bilibin, one of the most remarkable Russian artists of the 20th century. Typeface Stratos by type.today. June 2020