Fresco is a top quality producer of meat and chicken products and part of Advanced Food Industries which has over 20 years of accumulated experience in producing premium quality food products.
The factory was established in 1994 in Egypt and a processed meat department was built with a proficiency in manufacturing to provide fresh meat for hotels and restaurants being its intended customer.
Since the industry reality was challenging, we wanted to create a brand system that evokes the feelings of trustworthiness and safety. And without looking outdated, we wanted to be homemade.
The factory was established in 1994 in Egypt and a processed meat department was built with a proficiency in manufacturing to provide fresh meat for hotels and restaurants being its intended customer.
Since the industry reality was challenging, we wanted to create a brand system that evokes the feelings of trustworthiness and safety. And without looking outdated, we wanted to be homemade.
The branding process started with the logo creation; we went for an emblem to resonate with the years of quality we have in the field. The logotype was created for both the Arabic and English versions to communicate with the end users culture.
The brand name assisted a lot in giving the impression of freshness since Fresco means recently made.
