This poster was created to promote a specific font, Baskerville, created by John Baskerville. It provides a snapshot glimpse into the versatility and possibility of this font for the reader. The history of this font mentions its long popularity with books, which inspired the final design to loosely imitate a book cover. Feature for the reader on this poster is the price for a single font or package, where to buy this font, an example of font family type, a demonstration of upper and lower case letters as well as numbers and symbols, and a demonstration of styles for the font. The hierarchy is meant to promote the font name first, followed the the information a person would need to notice if considering purchasing the rights to this font.