ABOUT
Fashion Magazine - For men who love fashion and makeup.
Boutique Magazine - Quarterly.
Target Audience - 15 to 40 years of age.
DESIGN PROCESS
The history of makeup has always been as much a chronicle of gender norms as it is an archive of beauty standards. Only in roughly the last decade has the stigma against makeup for men begun to fade, and only in the last five years or so has it become commonplace for men to appear in cosmetics ads — such as 30-year-old Manny Gutierrez, known on social media platforms as Manny MUA, who became the first man to star in a Maybelline campaign in 2017, a year after L’Oréal revised its trademark line “Because You’re Worth It” to “Because We’re All Worth It.”
Even the word fashion is usually considered to be feminine and it becomes really difficult to understand that how there is no gender neutrality. Makeup and fashion are an art form and art give freedom of expression. Art is admirable, it is a therapy of feeling good about oneself and like every other therapy process, art is also gender fluid. Freedom to express yourself the way you want regardless your gender, caste, color etc. is what the magazine about. Seeing more men experiment with appearance using make-up would be a sign we’re expanding the idea of "what it means to be a man”. They personify modern masculinity, confident to step out of his comfort zone and experiment.
MOOD BOARD
FINAL DISPLAY
FINAL PAGES
Cover Page
