Over 1/3 of adults 65+ are socially isolated and struggle with loneliness. Pals for Seniors (P.S.) is a persuasive social good campaign created in collaboration with Julia Schneider, Morgan Whitton, Christian Rohr, and Jay Browning, to fight the growing issue of elderly loneliness.

P.S. calls on college students to join an inter-generational pen pal movement between senior living communities and universities. We chose 18-34 year old's as our target audience because they have the least contact with people outside their age group.

The goal of this campaign is to encourage students to write a letter and bridge the gap, alleviating loneliness across generations.