Academia Colombiana de Genealogía. Branding. Eddie Mauro ™. 2015-2021. Colombian Genealogy Academy. Based on concept of Tabebuia or Guayacán, a tropical tree present in Colombian area, that changes color depending on year season. The heraldry frame represent academy institution and this kind of fresh and natural tree represent how should be the new era of genealogy, clear, adapted to new humanity movements and always looking for the truth.
Some hand illustrations are made by Joell Martínez.
The brand design was created in 2015. Since that year, a vast number of applications have been developed from stationery, to stamps, shields, apparel, digital interfaces, and others. I was one of directors members in 2018-2021 and since 2015 I'm in charge of technology and communication section.