Canopy Beer Co
Craft beer & humble glories
‘Making Something From Nothing’
Here’s to all the backyard tinkerers, garden shed inventors, do-ers and makers. Success doesn’t come easily, and sometimes not at all, but the reward is in the trying. You do it because it’s hard, not easy. The important thing is to make a start and keep going. Sometimes we fail, but we always celebrate with a beer at the end of the day.
Working closely with Canopy, we reimagined their brand to bring out the eccentric fun that comes with drinking craft beer. Inspired by the game Misfits/Exquisite Corpse, we created a dynamic identity that allows us to easily create numerous designs to keep up with the demand of limited edition craft beers.
Working with a roster of talented illustrators, we commissioned funky creatures as a base for the designs, dividing each into three and combining to create our misfits!
