The brand Caruso Café Gourmet was designed to communicate the purest love for coffee, form the production process to tasting the highest quality coffee flavor.

I designed the branding with the purpose of transmitting a message of enjoying life at is fullest, enjoying the small moments of life and enjoying a peaceful break everyone and then. The best things in life is having coffee with a friend, enjoying nature, or enjoying a wonderful meal with loved ones. 

This brand highlights the quality of the coffee and the details the brand delivers for their customers. This is why I illustrated the plant, which most brands ignore the beauty of its shape concentrating only on the bean. I wanted to also share the experience of coffee with some simple details like including the stain that sometimes coffee can leave on a napkin after a long talk, or a long moment of reflexion.