HOT SPOT COFFEE | Logo Creation & Brand Identity

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Odessa, Ukraine

HOT SPOT COFFEE is a Ukrainian distributor of coffee and coffee equipment that provides comprehensive business solutions. The company specializes in creating and renting coffee corners that can be easily placed in various public places. Unique packaging and austere, serious design encourage people love the brand and inspire reliability at first sight.

The concept of the logo is based on the name of the company and personifies the "coffee hot spot", that is, a place where you can drink delicious coffee, relax and enjoy. The logo consists of a graphic element and a text typeface. The sans serif typography in grotesk style and the bright symbol are combined into a logo that is immediately remembered and which fully conveys the mood of the brand. The color scheme attracts attention due to the contrast of colors. Black symbolizes coffee, red and yellow are symbols of warmth and brightness of taste, white emphasizes the name of the company and a cup of coffee as the main element of the logo.

All elements are united in a graphic identity, enriched with a bright black and red palette. Some of the branded media I have developed include cups, coffee bean packaging, coffee capsules, aprons, caps, business cards and a catalog of coffee machines for rent.