My aim was to create a poster that would transmit all the uniqueness and quite aggressive energy from a rock garage band, which began as an independent act, recording music in basements and self-producing records. This concept sounded to me much like the vanguardism of Russian constructivism, with all the abstracts, geometric constructions, movement and revolution. I felt inspired by the most famous poster from another rock band called “Franz Ferdinand”, which is a clear reference to Soviet Union propaganda by Aleksandr Rodchenko, 1924.
Russian Constructivism was an artistic and architectural movement that was first influenced by Cubism and Futurism, the last and most influential modern art period to flourish in Russia in the 20th-century. Similarly to Italian Futurism, the focus was on the demonstration of dynamism and creativity was seen as a tool for re-invention. Developing after World War I, Russian constructivism pushed towards the production that would serve social change and inspire people to rebuild the society in a Utopian model.
The Black keys emerged as one of the most popular garage rock artists during a second wave of the genre's revival in the 2010s. Inspired by the fiery eccentric guitar of Glenn Schwartz, Dan Auerbach urged along by Patrick Carney’s impatient intuitive stutter drumming, the duo has turned out what is perhaps their best work, minimalist and no-frills in its execution.
I designed having triangles as my geometric form base and having the focus on the white circle in the middle of the post where the band’s name is, which contrasts a lot due to the red background. The aggressiveness and powerfulness come with the three basic colours and the triangle figures that are found on the Russian constructivist posters, black, white and red. There is a light movement created by the stripes and their shadows, which also makes the balance between the corners. Also keeping with the identity I download two different types of fonts, the main called “Konstruktor”, a bold, angular and square font that reminds a lot all types related to URSS, and the other one is called “Russian”, which’s similar to the konstruktor, but is less angular and bold, I used it for secondary information because they are clearer to be read in smaller sizes than the other one.
Russian Constructivism was an artistic and architectural movement that was first influenced by Cubism and Futurism, the last and most influential modern art period to flourish in Russia in the 20th-century. Similarly to Italian Futurism, the focus was on the demonstration of dynamism and creativity was seen as a tool for re-invention. Developing after World War I, Russian constructivism pushed towards the production that would serve social change and inspire people to rebuild the society in a Utopian model.
The Black keys emerged as one of the most popular garage rock artists during a second wave of the genre's revival in the 2010s. Inspired by the fiery eccentric guitar of Glenn Schwartz, Dan Auerbach urged along by Patrick Carney’s impatient intuitive stutter drumming, the duo has turned out what is perhaps their best work, minimalist and no-frills in its execution.
I designed having triangles as my geometric form base and having the focus on the white circle in the middle of the post where the band’s name is, which contrasts a lot due to the red background. The aggressiveness and powerfulness come with the three basic colours and the triangle figures that are found on the Russian constructivist posters, black, white and red. There is a light movement created by the stripes and their shadows, which also makes the balance between the corners. Also keeping with the identity I download two different types of fonts, the main called “Konstruktor”, a bold, angular and square font that reminds a lot all types related to URSS, and the other one is called “Russian”, which’s similar to the konstruktor, but is less angular and bold, I used it for secondary information because they are clearer to be read in smaller sizes than the other one.
