Colourful Words wanted a fresh new re-design for 2021, but wished to retain some elements of their old branding such as a digital glitched image that provided an interesting pattern.

Working with the image as a starting point, it was adjusted from a dark purple to a brighter, warmer image with more variation in value. Texture was added to work with the limited resolution of the old image and more easily allow for the resolution to be increased for the new artwork. This new version of the image was made an integral part of the branding by including it in the logo, which had a new font selected for it and typesetting inspired by the old branding but modernising it.

Layouts for various items of stationery were created, as well as digital graphics for use on social media, websites and emails.