XBOX Personas Website on Behance

XBOX Personas Website

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XBOX has conducted a large user research project and needed to synthesize the data into personas that the rest of the Business Group can use to i… Read More

XBOX has conducted a large user research project and needed to synthesize the data into personas that the rest of the Business Group can use to inspire and inform their work. We analyzed the data to create humanized, dynamic personas. To inspire this usage it is critical that the persona presentation be in line with the XBOX culture and brand DNA – current, social, game-like and graphic. These dynamic personas are informed by new data on an ongoing basis in an experience that is interactive allowing the user control and access to visually compelling stories and data about the persona. Read Less

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Xbox needed a resource for expaining their core gamers. We created user personas of three core gamers out fo dozens of detailed personas. This site allows Xbox employees and vendors to do a deep dive into the daily life of their gamers. >>Scroll down for more examples of gamer personas, a video interaction example, and rapid user-experience sketches.

This videos demostrates how users can interact with content as they scroll down the page.

Quick user-experience sketch for a scrollable content deep-dive.

Erik Schutzman

Charlotte, NC, USA

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Basic Description

XBOX has conducted a large user research project and needed to synthesize the data into personas that the rest of the Business Group can use to inspire and inform their work. We analyzed the data to create humanized, dynamic personas. To inspire this usage it is critical that the persona presentation be in line with the XBOX culture and brand DNA – current, social, game-like and graphic. These dynamic personas are informed by new data on an ongoing basis in an experience that is interactive allowing the user control and access to visually compelling stories and data about the persona.

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