The client was a company that provided their customers with preparatory courses for admission to universities abroad. The client did not have specific references and wishes. In order to determine the style of work, I conducted a workshop with members of the client's team. During the workshop, I found out how the client is positioning their brand, starting from this, I began to implement.
The main goals of the project were to create bright but at the same time quite strict identity, to develop a logo and choose colours for further work in UX/UI.
For implementation, I chose blue, as the client associated it with consistency and honesty. The logo is made in a rather simple and austere style, as the client did not want anything complicated.