Challenge:
E plus A atelier, a multifaceted interior design agency in Dubai, recognized the need to distinguish themselves in a market saturated with luxury and creativity. Their wide-ranging services—architecture, interior design, landscaping, art consultation, and furniture design—required a unifying brand image that could encapsulate their values: respect, creativity, freedom, sociability, uniqueness, and style. They needed a visual identity that would not only reflect their high-end services but also communicate their commitment to minimal elegance.
E plus A atelier, a multifaceted interior design agency in Dubai, recognized the need to distinguish themselves in a market saturated with luxury and creativity. Their wide-ranging services—architecture, interior design, landscaping, art consultation, and furniture design—required a unifying brand image that could encapsulate their values: respect, creativity, freedom, sociability, uniqueness, and style. They needed a visual identity that would not only reflect their high-end services but also communicate their commitment to minimal elegance.
Solution:
Our approach to E plus A atelier’s brand identity was to blend the opulence associated with Dubai’s luxury market with a clean, minimalist aesthetic. We developed a comprehensive Visual Identity Guideline, crafting a brand book that would serve as the cornerstone of their brand strategy. Alongside, we designed a sleek, user-friendly website that mirrors the firm’s design philosophy and showcases their portfolio with sophistication. Our design solution bridges the gap between lavishness and minimalism, creating a unique space for E plus A atelier to thrive in both the digital and physical realms.
Our approach to E plus A atelier’s brand identity was to blend the opulence associated with Dubai’s luxury market with a clean, minimalist aesthetic. We developed a comprehensive Visual Identity Guideline, crafting a brand book that would serve as the cornerstone of their brand strategy. Alongside, we designed a sleek, user-friendly website that mirrors the firm’s design philosophy and showcases their portfolio with sophistication. Our design solution bridges the gap between lavishness and minimalism, creating a unique space for E plus A atelier to thrive in both the digital and physical realms.
Visual Identity Guideline
(Brand Book)
Strategy, Ground Rules , Logo(s), Main Logo Version,
Logo Colors, Logo Size, Logo Zone, Sub-logo(s), Typography Guide, Colors,
Graphic Element, Photo Style, Social Media Template
Logo Colors, Logo Size, Logo Zone, Sub-logo(s), Typography Guide, Colors,
Graphic Element, Photo Style, Social Media Template
One Page Graphic Profile
(Summary)
The stationery design includes: business card,
envelope, invitation & letterhead
(Squarespace Circle Member)
website wireframe (map and structure), website UI/UX design, custom-coding and SquareKicker extension
